Christian Cruz

Who am I?

I’m a visual and branding designer dedicated to creating identities that have a real-world impact, whether it’s through products used by professional athletes or campaigns that achieve measurable results.

My work lies at the intersection of branding, motion, and digital design. I develop visual systems that not only have strong aesthetics but also function effectively across various platforms, including social media, marketing campaigns, and physical products or environments.

I have a particular interest in helping brands communicate with clarity and personality. My approach blends strategic thinking with a playful mindset, allowing for the exploration of bold ideas while ensuring they remain practical, scalable, and effective in real-world contexts.

Here are some selected highlights of my work:

  • Brand identity applied to baseball products used by MLB-affiliated athletes and international leagues
  • Campaigns reaching 190k+ users with measurable growth in engagement and conversions

  • Experience designing across branding, digital, and motion projects

I studied Interactive & Motion Design at Vancouver Film School, where I developed a strong foundation in storytelling, motion, and cross-platform design.

Outside of design, I’m into music, video games, and anything that sparks curiosity and new ideas.

I’m currently open to new opportunities and collaborations.