What shaped the way I see the world?
About
I’ve always been fascinated by ideas.
Not just the ideas themselves, but where they come from, why they matter, and how people connect with them.
Whether it’s discovering overlooked local businesses while walking through a new neighborhood, exploring the culture behind automotive design, or getting lost in the worlds created by films, music, or video games, I’ve realized that the things I enjoy most all have one thing in common, they begin with curiosity and become meaningful experiences.
That curiosity is what eventually led me to graphic design.
At first, I was drawn to design because of aesthetics. Over time, I realized what interested me even more was the ability to translate ideas into something people could understand, remember, and connect with. I discovered that design wasn’t simply about creating visuals; it was about giving form to meaning.
Today, I work across branding, editorial, motion, and marketing communication, but my process rarely begins with visuals. I start by understanding the motivation behind a project, why it exists, what makes it meaningful, and what deserves attention before deciding how it should be expressed. From there, I build visual systems that help ideas communicate clearly across different touchpoints.
Outside of design, I still find inspiration in many of the same things that first sparked my curiosity: cars, music, films, anime, video games, and stories of all kinds. They constantly remind me that the most memorable experiences aren’t always the loudest or the most complex, they’re the ones that make us see something in a new way.
