Huracán is built around movement, energy, and controlled chaos.
The identity draws from natural phenomena like hurricanes and tornadoes, translating their force and direction into a dynamic symbol.

The result is a mark that feels both powerful and precise, designed to stand out in competitive sports environments while remaining highly functional across different applications.

The identity was designed to scale across multiple product tiers and audiences — from youth players to professional athletes.

Its flexibility allows it to adapt across physical products, digital platforms, and promotional materials while maintaining a consistent and recognizable presence.

• Successfully launched the Huracán brand, achieving strong market visibility within the first three months.

• Reached 198,312 users, with an average of 3,179 website visits per month.

• Adoption by professional athletes, including players affiliated with MLB organizations (New York Yankees and Arizona Diamondbacks).

• Product presence in the Japanese Baseball League, including the SoftBank Hawks.

• Brand representation through international tournaments and elite-level ambassadors, including one of the world’s top softball pitchers.