We Are Here
Concept Branding & Teaser Trailer
A conceptual video game project exploring how emerging technologies and AI reshape human behavior in a dense, futuristic city.
Nominated for Best Graduate Project in the Digital Design program at Vancouver Film School.
Developed a complete brand identity and teaser trailer from concept to execution
Demonstrates integration of branding, motion, sound, and narrative design
Context
“We Are Here” explores how emerging technologies and artificial intelligence influence human behavior and reshape life within a dense, futuristic environment.
The project translates abstract ideas into a cohesive brand and multimedia experience, combining narrative, visual identity, and motion.
Approach
The project was developed through a structured process that combined research, strategy, and execution:
- Defined direction through research, moodboarding, and thematic exploration
- Built a complete branding system, including mission, values, logo, typography, and visual language
- Designed 2D and 3D assets to support the world-building of the project
- Created storyboards and an animatic to guide motion sequences
- Produced a teaser trailer integrating motion graphics, sound design, and AI-generated voiceover
- Iterated through structured planning and task management to refine the final output
System Thinking
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The project was approached as a complete ecosystem, where branding, motion, and narrative work together to create a unified experience.
Each element — from visual identity to sound and interaction — was designed to reinforce the tone and concept of the game world, ensuring consistency across all touchpoints.
Results
The project resulted in a fully realized brand identity and teaser trailer, transforming a speculative concept into a tangible and engaging experience.
It also demonstrates the ability to manage complex creative workflows, combining design, motion, and storytelling into a cohesive output.