NOLOA participated in a large-scale trade show, bringing together over 100 manufacturers within a single exhibition space.

The challenge was to design a cohesive visual and spatial system that could unify multiple brands while maintaining clarity, organization, and a strong overall identity.

I contributed to both the design and execution of the NOLOA stand, focusing on spatial organization, visual consistency, and real-world functionality.

My role included:

• Developing ideas for the overall layout and navigation of the space

• Designing and supervising the construction of modular panels used to separate sections

• Defining material combinations using wood finishes, color, and integrated lighting

• Assisting in the assembly and setup of the stand prior to the event

• Supporting on-site operations, helping guide clients and contribute to sales interactions

The design focused on creating a modular system that could balance individual brand presence with an overall sense of unity.

Each section was defined using panels that combined different wood finishes, color accents, and internal lighting — allowing for variation while maintaining a consistent visual language across the space.

The layout was structured to guide visitors naturally through the stand, improving navigation and visibility for each manufacturer.

The project required designing for both structure and experience.

The modular panel system allowed the space to scale and adapt, while the layout ensured that visitors could move through the environment efficiently without feeling overwhelmed.

By combining spatial organization, material design, and user flow, the stand functioned not only as a display but as a commercial environment built to support sales.