We Are Here

Concept Branding & Teaser Trailer

Bringing the idea to life

Role: Brand Designer & Motion Graphics Artist
Program: VFS Digital Design Graduate Project

Branding | Motion Graphics

Overview:

“We Are Here” is a conceptual video game project that explores how emerging technologies and AI reshape human behavior and life in a dense, futuristic cityscape. This project showcases my ability to translate abstract concepts into a cohesive brand and multimedia experience.

Challenge

Create a compelling narrative and visual identity for a speculative game concept, transforming personal inspiration and thematic research into a cohesive brand system and promotional trailer that resonates with a broad audience.

Approach

Defined the project strategy through targeted research, moodboarding, and theme exploration.
Structured the work using a clear project plan and task board (Miro), supporting effective scope management and iteration.
Developed a complete branding system, including mission, values, logo, typography, visual symbols, and mock‑ups that align with the game’s narrative and tone.
Designed both 2D and 3D assets, built storyboards, and produced an animatic foundation for motion sequences.
Leveraged motion graphics and sound design skills, composing audio elements and integrating an AI voiceover that strengthens the narrative impact.
Iterated toward a polished teaser trailer through disciplined refinement and attention to detail.

Results & Impact

Delivered a fully realized brand identity and teaser trailer that moved the project beyond concept to a tangible, engaging experience.
Demonstrated competency across brand strategy, motion design, sound design, and project organization, skills directly transferable to real‑world design and creative challenges.
Earned positive feedback from instructors, mentors, and peers, and the project received strong recognition across my media platforms (featured as a top project).